This book will give you lessons and insights based on 52 real-life business and personal negotiation cases. They will enable you to:

· Negotiate great deals

· Avoid common pitfalls

· Have confidence in dealing with any negotiation situation you face

· Plan an approach that is likely to give you the results you want

· Make or save you lots of money and…

· Have fun in the process!

Three-times published author Jon Lavelle takes a subject that relates to us all, whether in business or our personal lives, and by recounting 52 real-life situations, he enables the reader to truly become immersed and engaged in this fascinating subject.

About the Author: Jon Lavelle is a rising authority in the fields of influence, negotiation, psychology, human relationships, persuasion, thinking and behaviour. With an MBA from Warwick Business School, and eighteen years experience working in the field of Neuro-Linguisitic Programming (NLP), Jon elegantly combines rigorous theory with practical application.